The ETA Continued… Part 3

Last modified: April 20, 2012

Swift Capital ETA 1
Ooo La La! We’re talking about the orange circle in the back that says ‘Pricing as low as 14.9%’. Swift Capital was in attendance at the ETA expo this year and they have been aggressively marketing on the basis of transparency.

Also on the scene was Ilya Fridman, the CEO of Entrust Cash Advance. According to Entrust, “The main focus of his meeting was to come up with ideas for serve merchants in order to better protect their investments. Fridman sat in on a meeting whose goal was to understand the specific needs of merchants in order to tailor a program that will make the cash advance process easier for them and more compatible with their business. Fridman also helped generate ideas about how to protect advance lenders from fraud, which in turn will make cash advances less costly for the merchant, and therefore better for both parties in the long run.

It’s like we said previously, you get out of major trade shows like this what you put into it. Some people scored serious business, others were in town to party.

BTW, we’re playing some serious phone tag with the founders of FundersCloud, the company that unveiled an awesome syndication platform at the show, but stay tuned because it warrants its own individual write up.

Below are some more photos of the ETA Expo in Las Vegas, which have been provided to us by Swift Capital:
Swift Capital ETA 2Swift Capital ETA 3Swift Capital ETA 4Swift Capital ETA 5

See Our Previous 2 Posts Covering the ETA Expo in Las Vegas

More Photos From the ETA Expo
The ETA Bonanza Has Begun! Photos and More.

Article by:
Sean Murray

Interested in assembling industry best practices and setting the stage for longevity? Join me at:

Category: Industry News, merchant cash advance, Merchant Processing, MPR Authored

Home Merchant Cash Advance The ETA Continued… Part 3

You might also like:
A Merchant Cash Advance Company Says ‘Done Deal’

LendingClub Anti-Money Laundering: Too far?

Your Merchant Cash Advance Press Release May be Hurting You


Ready for the alternative business lending fantasy football league of 2014?

Most talked about funding companies of 2013

Capital raises in 2013

Publisher: Merchant Processing Resource

541 words

Previously in Merchant Cash Advance:

Aug 23, 2011
Sean Murray

Do I Need a New Terminal to get a Merchant Cash Advance?

Posted on December 19, 2010 at 6:50 PM This past July, 2010 the Payment Card Industry Security Standards Council phased out yet another batch of credit card terminals. This has made the last 6 months a tad bit challenging for resellers of the Merchant Cash Advance(MCA) financial product. Non-compliant machines have often times caused delays [...]

Keep Reading