Story Series: featured
What Works in Marketing Financial Products
November 17, 2021
Social media was at the top of the list for many marketers that deBanked spoke with, but there are certain formulas necessary to make it work, they say.
“It’s coming up with new ways to say ‘we want to fund your deals,’” said Cassandra Lund, Social Media Manager at Lendini, when asked what the hardest part of her job is. Being heavily involved in the marketing campaigns of a large small business funding company, Lund believes social media is a prime place for setting up brand legitimacy.
“[Social media] provides something that even other forms of marketing cannot,” said Lund. “It instantly connects you to your audience and allows them to ask questions right away, either through direct message or as a comment.”
Fintech companies are also strategically using social media to start getting their name out there. Jennifer Marshall, Marketing Manager at fraud and dispute software provider Quavo, praised the power of social media; especially platforms that provide a professional environment for both consumers and businesses.
“We see the most results on LinkedIn,” said Marshall, “from both paid and organic efforts. “LinkedIn can take [businesses] a long way if their marketing team leverages tagging and mentioning [on the platform]. In the early stages of a company, when brand awareness is the top priority, [businesses] should leverage their employees’ LinkedIn networks.”
While Marshall and Lund are marketing different financial products, they both agree on the inherent value of LinkedIn to their respective companies when it comes to a buttoned-up platform for connections and content.
“Just create a Linkedin and Instagram and start posting,” Lund said, when asked how a business could get their foot in the social media door. “You will find people in your industry, potential clients and information about what other businesses in your field are doing. Build out from there, and your business will thank you for it.”
With the opportunity social media provides comes responsibility, and some companies have let simple mistakes hurt the perception of their brand. Lund and Marshall both believe that a misguided or typo-littered social media presence can do a company more harm than good.
“Spelling errors and bad graphics, I see these [errors] a lot on social media as it becomes more and more important to small businesses,” said Lund. “There is nothing more important on social media than a first impression, and a spelling error or hugely pixelated photos is a major deterrent.”
Marshall stressed that companies not let “B2B vs B2C” marketing practices dictate their social media efforts. “In the end, you should want to reach people where they work and where they play. Once you understand that, the value of social media to all financial companies is crystal clear.”
With new members of the work force living most of their lives ingrained in social media, it appears its value in the business world is exponential. “The younger generations have used it for years, or since being born, and it’s not going anywhere in the near future,” said Lund. “Finding new clients, new customers and like-minded business professionals on [social media] helps build your brand and stake a claim in the industry. Anyone that doesn’t think social media is important in business in general is missing out.”
Marketing financial products, especially new or alternative fintech solutions can be difficult, however. When asked about how to market a financial product, Francesca Ligouri, Lead National Designer at Create with Chess, a national marketing company that works in a variety of industries, spoke about the values of traditional marketing materials on top of social media. She stressed the importance of putting a tangible item that explains your business model in the hands of a potential customer that may not fully understand the product being sold to them.
Ligouri spoke about networking materials, and how sometimes the explanation of a product is best done through tangible imagery.
“It’s about using infographics and icons [to help] create a storyline of what you’re trying to say, while keeping your demographic engaged,” said Ligouri. “Illustrative materials like brochures, folders, and mailers make people want to pick up your collateral and be like ‘oh cool, what is this all about?’ instead of printing a word document of all your info and expecting people to want to read through it.”
Whether it is printed or digital materials, innovation in finance isn’t just about the technology behind the products themselves, but also about how those brands and their products are introduced to potential customers.
What Ever Happened to Gradual Change?
March 13, 2012
Did we really go from one extreme to the other?
CNN 8/25/10: Credit Card Debt at 8 Year Low
NY Post 2/26/12: U.S. Credit Card Debt Nearing Toxic Levels (U.S. Consumer Debt at highest point in a decade)
In 18 months, we managed to go from barely using our credit cards to TOXIC LEVELS! So much for gradual change. On August 25, 2010, the Dow Jones reached an intraday trading low of 9,925. As we write this article, it’s currently priced at 13,177.
The unemployment rate in August 2010 was 9.6%. Many believed that figure to be understated. In February 2012, it was 8.3%.
The headlines change so quickly that we’re starting to wonder what the heck is actually happening in this country. Every story announces that something is either the best thing in history, the worst thing in the world, on the verge of destruction, or never seen before. Many people are not even sure how to interpret these fluctuations. Does it mean that we’re in the middle of a full blown recovery or are we experiencing pre-storm volatility as we near the cliff of a catastrophic depression?
In August 2010, the average price of a gallon of gas was under $2.81. Today it’s over $3.71. And consumer spending is increasing but only because Americans are going deeper into debt. Meanwhile the the demand for business loans is increasing, signaling that the private sector is optimistic and preparing for growth.
Don’t take our word for it but the stock market is probably the best indicator of what all this data means. Using the efficient markets hypothesis as a basis, we believe that the recent surge in stock prices indicates that we are on the path to recovery. When the experts realized that the economy was on track to perform well, the market immediately priced stocks as if things were already great. That’s why you can’t beat the market. By the time you’re ready to make a trade, the price has already changed. Today’s Dow means tomorrows success.
It’s time to jump on the recovery bandwagon!
Right?
– deBanked
https://debanked.com
Are You Ready to Ride The Merchant Cash Advance Wave?
February 18, 2012Less than a year after we acknowledged the stunning absence of Merchant Cash Advance financing from the mainstream media, suddenly it’s the only thing being talked about. It took a few years but journalists are finally learning to complete the phrase of banks aren’t lending with, fortunately there are other options. The term Merchant Cash Advance is being thrown around so much that financial institutions that offer different funding programs entirely such as American Express are trying to attach their names to it. They are now trying to rebrand their product as Express Merchant Financing. This isn’t to be confused with a Dallas, TX based company called Express Working Capital which offers Merchant Cash Advances. You can understand why there is so much confusion. Merchant Cash Flow Loans too, which are micro loans based on gross sales are often identified as Merchant Cash Advances even though there is little common ground.
But let’s not fuss over small details because it’s not just the funding companies that are talking about it now, it’s the media.
No matter how well your website is designed or how good your sales people are, it’s important to recognize that small business owners think like normal consumers. According to a 2007 Nielsen Survey, 63% of people’s trust in a company forms from newspaper sources and 56% from television sources. Even though this type of financing has been around since the 1990s, the lack of news coverage has held the industry back. Despite the advancement of social networking and internet background searches, the majority of Americans still have that If it’s on TV, it must be true mentality. Why else would political candidates still be spending billions of dollars on TV commercials to get their message across?
The broad use of Merchant Cash Advance terminology, the recent recognition by the mainstream media, and the march of average Americans into the reseller market is an omen. A wave is coming. Whether some deem the current industry’s size to be $600 million a year or $1 billion is irrelevant. Merchant Cash Advance and similar financing programs have the potential to be a $10 billion market annually, especially since the major banks are retreating from SBA loans.
We suspect that in 2012, particularly the latter half of it will be explosive unlike the entire industry has seen before. Too many small businesses have been waiting on the sidelines since 2008. If the trend of rising employment is correct and a real recovery is underway, then we’ve got all the ingredients for a perfect storm. Confident Business Owners + Fast, Easy Access to Capital = American Recovery.
Call these business loan alternatives whatever you want: Merchant Cash Advances, Merchant Cash Flow Loans, Express Merchant Financing, etc. Just make sure you have a surfboard. A giant wave is coming.
– deBanked
https://debanked.com
The SEO War for ‘Merchant Cash Advance’
February 12, 2012
Let’s admit it, we’re all at war. If you’ve uttered the terms Panda, PageRank, Backlinks, or Organic in the last few months, you know what we’re talking about. We didn’t choose this fight, Google forced it upon us. And so after a long day of phone calls and handshakes about affordable working capital, we return to our homes at night and search the web. Not for information of course, but to find out where our company website pops up when we Google the phrase: Merchant Cash Advance or other relevant terms. Today we ask, is the fighting worth it?
In 2007, back when the industry hadn’t put much thought into the Internet, the #1 search result for Merchant Cash Advance was the blog by David Goldin, the CEO of Amerimerchant. It made sense because it was a self proclaimed “online resource dedicated to the merchant cash advance industry.” There, small business owners and competitors could read about the trials and tribulations of an industry on the verge of explosive growth. It was interesting, it was informative, and best of all, he ranked first without trying.
Nowadays, it’s all commercial. Merchant Cash Advance companies with fat advertising budgets are spending thousands to rank for their favorite keywords, with Merchant Cash Advance still high on that list. The friendly information resource has been replaced by a website that not only crushed the competition in search positioning but seems to publicly brag about it too.
As we write this article, the top 10 Google search results for Merchant Cash Advance are:
1. Merchant Cash in Advance
2. YellowStone Capital
3. Entrust Cash Advance
4. Merchants Capital Access
5. Merchant Resources International
6. American Finance Solutions
7. Nations Advance
8. Bankcard Funding
9. Rapid Capital Funding
10. Paramount Merchant Funding
Do keep in mind that your results may differ slightly depending on your region. Google geographically targets searchers to bring them the most relevant matches.
How much is the #1 spot worth? The market priced it at $75,000 three months ago when MerchantCashinAdvance.com was sold in an online auction for that amount (saved in pdf). So which powerful Merchant Cash Advance company unloaded their precious website? None. The owner of the site was actually an SEO guru looking to make a quick buck. He studied the industry a bit and then within two months ranked a site at the top of Google.
75k might even be considered a steal, as we were actually approached to purchase that website ourselves in August 2011. The exchange was a bit contentious, with them being unwilling to accept less than $200,000 and us making an insulting offer of $100. Perhaps it was jealousy or perhaps it was because we didn’t realize how a Merchant Cash Advance website could be worth so much, but the discussion quickly degraded into name calling and we never spoke again.
How many small businesses are searching for Merchant Cash Advance anyway? According to Google, there are 14,800 searches for it a month. We assume that at least 75% of those are from the companies offering it. You probably Google the phrases several times a day yourself. Admit it!
The real money is in the long tail keywords, since merchants are more likely to personalize their search. Being first for merchant loan for bad credit might be more potent than Merchant Cash Advance. It’s tough to say since deBanked doesn’t really rank for either of those. Then again, we’re an information destination, much like David Goldin’s Blog was/is.
We’re not SEO experts, but we do quite alright with Google ourselves. Without giving away all of them, this is our current placement for just the following keywords:
- Merchant Cash Advance directory: 1, 2
- Largest Merchant Cash Advance companies: 1
- Merchant Cash Advance UCC: 1, 2, 3
- Merchant Cash Advance statistics: 1
- Merchant Cash Advance stats: 1, 2
- Merchant Cash Advance default: 1, 2
- Merchant Cash Advance UCCs: 2, 3, 4, 5
- Merchant Cash Advance laws: 2
- Merchant Cash Advance forums: 2
- Merchant Cash Advance articles: 3
- Merchant Processing: 3
- Merchant Cash Advance Jobs: 8
- Sell your mom for cash: 1 (don’t ask)
MerchantCashinAdvance.com was no different and they claimed to be #1 for over 300 business lending related keywords. A spreadsheet of the analysis they put up during the auction can be found here.
With nothing more than an organic search presence, they claimed to have had the following results:
Month of July for 2011: Received 647 calls & 148 online business lending applications: Funded 81 deals, $26,000.00 profit.
Month of August for 2011: Received 731 calls & 234 online business lending applications: Funded 113 deals, $29,500.00 profit.
Month of September 2011: Received 1026 calls & 276 online business lending applications: Funded 147 deals, $41,750.00 profit.
If that’s the case, then $75,000 was a bargain. That no doubt led to the auction of a similar site just a month later. MerchantCashAdvances.org is currently ranking 51st for Merchant Cash Advance. They claimed to earn $12,500 annually in ad revenue and $200,000 in commissions. The starting bid was $10,000 and although there were many inquiries, it didn’t sell.
That doesn’t mean it wasn’t worth the price. Most Merchant Cash Advance companies are secretly or not-so-secretly investing thousands into SEO campaigns. Black hat SEO is rampant and even the most reputable companies have engaged in it at some point. The underwriting room is the one they show their clients. The sales floor is the one they show their new recruits. But ask where the internet marketing room is, and they’ll claim it doesn’t exist. But it does of course. They’re usually small quarters with no windows that are filled with computers armed with software like ScrapeBox, Article Marketing Robot (AMR), XRumer, and a list of working proxies.
Even the white hats are building backlinks manually and creating endless articles for use on their own company blogs or for services like BuildMyRank. One moderately sized Merchant Cash Advance company in New York City has just as many SEO employees as they do sales representatives. For some, this is just the beginning. It’s not unusual to spend $10,000 – $20,000 a month on pay-per-click campaigns.
The Internet has become a place where the person with the most to spend wins. Because of competition, a paid Google campaign for Merchant Cash Advance keywords can cost $20 per click! We did a phone call with Google and were told that less than 10% of clickthroughs convert into a sale or completed form. If only 1 out of every 10 visitors calls or inquires through the site, that amounts to $200 for a single lead. If only 1 out of every 5 of those leads turn into a closed deal, the acquisition cost is effectively $1,000. That number is awful especially considering commissions and factor rates have been rapidly declining over the last year. And merchants wonder why this financing is more expensive than a bank loan…
It also explains why the practice of closing costs and service fees have survived internal industry scrutiny. Some resellers would be operating in the red without them. Organic traffic is in essence free, that is if you don’t consider the salary or fees you pay your SEO team. Hopefully they don’t overdo it and place your site in the Google sandbox. Until then, the rewards outweigh the risks and every day the industry pushes the envelope a little further in the quest to rank on page 1.
If you can earn $200,000 a year from a website or sell one for $75,000 after two months of work, then there is plenty of room for growth. If the industry was saturated, it wouldn’t be that easy. If your mother is getting into the Merchant Cash Advance business, make sure she knows how to market her website. It’s a war out there.
– deBanked
https://debanked.com
The Debit Interchange Fee Battle Continues…
February 7, 2012It’s the story that won’t ever die. First it was Dont Make Us Pay and now it’s Where’s My Debit Discount? It’s the latest campaign in an epic struggle between the big banks and congress. Unless you’ve been in a coma for the last two years, the Wall Street Reform and Consumer Protection Act passed on July 21, 2010 and it granted the Federal Government authority to regulate debit card interchange rates. In the year that followed, billions were spent by lobbyists to either diffuse the law or make it stick.
The law has been in effect for several months now but it seems the war isn’t over. The Electronic Payments Coalition is back on the campaign trail to repeal the Durbin Amendment. This time they’re offering proof that consumers are not receiving the savings they were promised.
Without recapping all of the particulars, the news was rampant with misinformation and the chronology of events is difficult to remember. That’s why we have memorialized it with articles that covered the developments of it since December, 2010. How did the war play out? Read below:
Electronic Payments Industry Changing Forever – All points bulletin | December 17, 2010 | In it, we slammed the Federal Government and Senator Dick Durbin for a law we believed would lead to the extermination of the entire banking system. We predicted that rewards on debit cards would immediately disappear, as would the entire concept of debit cards themselves over time. We also surmised that quality, fraud protection, and assurance would suffer.
Debit Card Costs May Be Put on the Consumer – Don’t Make Us Pay | February 18, 2011 | We discovered Dontmakeuspay.org, an organization representing consumers in the fight against debit fee regulation. We encouraged people to sign up.
Congressman Steve Israel Replies to Our Concerns About Debit Card Reform | February 22, 2011 | We signed the dontmakeuspay.org petition and received a letter back from Congressman Steve Israel.
Say Goodbye to Debit Cards | March 11, 2011 | We acknowledged that our predictions were coming true. JPMorgan announced that consumers would likely face a spending cap of $50 – $100 per purchase when using their debit cards.
Debit Interchange Fee Study Act: A Few Good Senators Try to Stop the Madness | March 17, 2011 | At this point our inbox had filled up with emails from people accusing our website of being a secret front for the major banks. The term ‘astroturfing’ came up more than a few times. In our article on this day, we reminded the public that banks employed millions of average Americans, and that they would likely be the ones to suffer if regulations forced monetary losses. We praised the Senators who were trying to muster up support for a bill to put the Durbin Amendment on ice for a few years, while the impact of reform could be studied further. The bill was not successful.
Debit Card Rewards Go the Way of the Dinosaur | March 23, 2011 | JPMorgan announced they will terminate rewards on debit cards for all of their customers as a result of the Durbin Amendment. This affirmed one of our original predictions.
Wells Fargo, Chase, SunTrust Cancel Debit Rewards Program | March 28, 2011 | More of the big banks followed suit.
Interchange Regulation and Reduction | April 16, 2011 | We presented evidence that reform would fail by outlining what happened in Australia when they enacted similar regulations ten years earlier. Small businesses did not save money and consumers did not benefit.
Debit Card Fee Reform is Gaining Steam in Canada | April 18, 2011 | Inspired by the U.S., The Canadian Government Begun Taking Another Crack at Limiting Debit Interchange Fees.
Save My Debit Card Video Finalists | May 9, 2011 | We covered the results of the competition held by dontmakeuspay.org. Some of the videos made by consumers to save their debit cards were pretty funny.
Debit Card Fee Reform to be Finalized June 29 | June 28, 2011 | We made our final prediction on what the interchange cap will be.
Blackjack! 21 Cent Debit Card Interchange Fee Plus 5 Basis Points | June 30, 2011 | Regulations were written as Federal Law. Many sections of the original legislation were clarified, specifically that the fee cap is limited to interchange, the amount card issuing banks make per transaction. There is no cap on the fees that retailers pay at the point of sale. The only party that appears to have been affected are the card issuing banks. Acquiring banks and merchant service providers are not required to lower fees or to pass down the savings to retailers.
And the Misinformation Continues | July 12, 2011 | BusinessWeek had just featured a story about a small restaurant owner that was thrilled that her debit card fees would soon be only 21 cents per transaction. We blasted the story as being factually incorrect since the law did not place any cap on the point of sale. We highlighted the fact that so much misinformation had gone around, that retailers did not realize that interchange fees are the fees acquiring banks pay to card issuing banks. Merchant service providers still control the amount retailers pay. They are not required to share the savings at all. Our e-mails to BusinessWeek did not receive any response.
15,000 Exempt From The Debit Card Interchange Fee Standards | July 14, 2011 | 15,000 banks were apparently exempted from the debit card reform law because they had less than $10 billion in assets. It becomes evident that the law will have strange consequences since it only applies to the largest banks.
Don’t Make Us Pay Goes Quiet | August 7, 2011 | The dontmakeuspay.org consumer movement appeared to have been a secret front for the major banks. A closer look revealed that there may never have been a consumer movement at all.
Revenge for the Durbin Amendment | October 3, 2011 | Bank of America announced a plan to charge their customers a $5 monthly fee to use a debit card.
Don’t Make Us Pay is Back At it Again | October 21, 2011 | Months after the “consumer movement” disappeared, it appeared to rise again when they sent out a mass e-mail.
Where’s the Debit Discount? | December 11, 2011 | The Electronic Payments Coalition (EPC) released a report that illustrated consumers were not experiencing the savings that retailers had promised they would pass down when the debit card fee cap went into effect. The EPC is the same group behind the dontmakeuspay.org movement.
Law to Reduce Debit Card Fees to Retailers Has Opposite Effect | December 12, 2011 | The new law was found to have caused certain retailers to pay higher debit card fees than previously. Retailers began learning that they may not be getting the savings they thought they had won.
Does Your Mom Sell Merchant Cash Advance?
February 4, 2012Five years ago, everyone seemed to add the phrase, “but I also do mortgages on the side” in response to questions about their career.
“I’m a stockbroker, but I also do mortgages on the side.”
“I’m a school teacher, but I also do mortgages on the side.”
“I’m a stay at home mom and a loving wife, but I also do mortgages on the side.”
Times have changed and today the new side gig is reselling Merchant Cash Advance (MCA), at least in the New York metropolitan area. The Independent Sales Office (ISO) model is dissipating into a few thousand sole proprietors, all of whom are competing for the same prospects. Most of them started at one of the larger ISOs or funding sources and have over time traded it for the opportunity to work for themselves. Others have pushed it aside as a part time gig while earning a living in another line of work.
It’s encouraging to see that the entrepreneurial spirit is alive and well in the city that never sleeps, but riding solo has its disadvantages. For instance, marketing budgets are more constricted. This inhibits the ability to attract clients, especially when competing against a sizable ISO, who likely has thirty times more to spend on advertising, systems, and service.
And yet, I haven’t heard many complaints from independent agents, which may mean the MCA industry is far from over-saturated. Sixteen of my former co-workers have gone on to start their own MCA ISOs. I even know a pair of twin brothers that run ISOs independent of each other. Some of these newly formed mini-ISOs (less than five people) break apart and each member seems to go on and repeat the cycle.
The Derailing of the Shakeout
In early 2008, it was predicted that low budget marketing would cause a massive shakeout of MCA resellers. David Goldin, the CEO of AmeriMerchant published the following in his blog:
There is another train of thought that is inevitable to fail – those that thought they can sell business cash advances with minimal capital expenditure, meaning hiring unqualified salespeople using inexpensive marketing techniques such as voice broadcasting (with these providers giving the same data to 100s of phone rooms) to dial hundreds of thousands of businessses an hour with a prerecorded message. (Merchants around the country are getting 3 – 5 prerecorded calls a day). The challenge is the quality of anyone that is going to press ‘2’ on their phone for money tends to be “lower hanging fruit” and lower quality deals. With the recent credit crunch and many merchant cash advance funding companies tightening up, some merchant cash advance agents were seeing approval rates as low as 15%-20%. There is no way they can survive and stay in business with that kind of approval rate.
Back then, it was quite popular to have a hundred sales agents in a single room making phone calls. Overhead was the biggest part of the budget, which in places like New York City, could consist of tens of thousands of dollars in rent alone. Add that to all the money that was spent on technology, payroll, dialers, and commissions, and it became really easy to generate a net loss.
With the emergence of mini-ISOs, many are foregoing traditional overhead expenditures such as the renting of a centralized office. Technology costs are also being eliminated since most people already own a personal computer and a cell phone, the only two tools really necessary to interact with prospects. As for state of the art auto dialers? Well, many agents are completely fine using inexpensive resources such as phone books or public UCC filings. Ask around in the MCA industry and you’ll learn just how prevalent this practice is.
There are so few barriers to entry in the MCA industry, that it catches a lot of folks from other financial fields off guard. We receive a dozen e-mails a month from mortgage brokers, stockbrokers, and insurance agents asking what licensing requirements they will need to sell MCA. There are none of course, but they more are shocked to learn that there are no regulations to abide by either. Take your cell phone, throw in your e-mail, spend twenty bucks on a website and you’re an official MCA reseller! It’s just that easy. Thousands of people are getting in on it.
Who is Who?
The flood of resellers and fly-by-night agents is making it increasingly difficult to know where all the MCA money is actually coming from. Here on the Merchant Processing Resource’s website, we’ve created transparency by listing the largest direct funding providers. Need to know if that UCC filing is MCA related? We can help you with that too.
We’re also working on creating an official directory of resellers, for which there will be some requirements for inclusion. That means if you’ve e-mailed us on this topic already and you haven’t heard from us yet, be patient. You will be contacted soon with instructions on how to become an approved MCA reseller.
Consolidation
In the meantime, the increasing fragmentation also presents an incredible buying opportunity. Large ISOs that are looking to add to their portfolios and leverage the brand names that mini-ISOs have created should be able to buy them out at very affordable prices. When this practice starts to happen, it’ll be interesting to see what the market value of mini-ISOs are. Could a business owned by two individuals with a pool of two hundred clients be worth $50,000? $100,000? $300,000? Once someone sets the bar, we should prepare for a year of consolidation, and the little guys will get gobbled up by the big ones. A lot of folks could end up walking away very rich or disappointed. Perhaps now is a good time for your Mother to go into the MCA business for herself and flip the value created for a nice profit a year from now.
ISOs on Steroids
The popularity of co-funding or syndication is also allowing the remaining large ISOs to really flex their muscles in a way they weren’t able to in 2008. Syndication is where an ISO is able to invest their own capital in the MCA deals they close. For instance, on an advance of $20,000, $15,000 of it might come from the MCA funding source, and the remaining $5,000 from the ISO themselves. As long as these accounts perform well, syndicating can create a supernatural rate of growth. This further whets the appetite for opportunities to expand.
So why are mini-ISOs a buying opportunity? Customer loyalty is something big companies can’t always shake, no matter how much is spent courting them. Furthermore, these mini-ISOs tend to have historical performance records on their clients, data that is incredibly valuable. Should a Super ISO invest $20,000 in a small business that has never used MCA before or should they invest it in a business that has responsibly used MCA for two years with no issues, exhibits fierce loyalty, and has a proven record of success? The opportunity to participate in funding that business now and repeated times in the future should be worth a lot.
The Unknown
There are other forces at work that may reshape the industry in a way we can’t predict. The incredible rise of micro-lending is cannibalizing the MCA market, but is also allowing ISOs to offer a variety of financial products to a larger pool of businesses. One New York City MCA funding source privately revealed that micro-loans now make up 80% of their monthly funding volume, a stunning shift from their MCA-only portfolio of 2010.
The growing popularity has also caught the attention of regulators and in some states, the purchase of future credit card receivables is being governed by existing lending laws. The day may come when every agent needs a license to sell, but until then, thousands of people are playing the biggest game in town, helping small businesses get funding to grow. Are you a part of it?
– deBanked
https://debanked.com
Mike Steeneck Joins American Finance Solutions & Opens East Coast Office
January 29, 2012For release on MPR — AFS is proud to announce that after five years in sunny Los Angeles, we have finally opened our first East Coast office. More importantly, we have added another valuable member to the AFS team.
We are pleased to announce that Mike Steeneck, an industry veteran with years of experience in the payment processing and alternative funding arena has joined AFS as Vice President of Business Development. Many of you know Mike from his last position as EVP/COO of OnePay. Mike has also held positions as President of Business Development at AdvanceMe and Senior Vice President of Sales and Acquisitions at First Data where he successfully launched many newly formed business units.
Mike’s focus will be on building relationships with East Coast ISOs and processors nationwide. In addition, Mike will be instrumental in crafting sales strategy and product development as AFS enters new markets and diversifies its sales channel. Most importantly, Mike will work closely with our existing and new ISO partners to increase sales and help AFS build on its reputation as the funding source of choice.
Mike brings tremendous experience and expertise to AFS and we’re thrilled to have him. Mike can be reached directly at 800-760-5516, ext 141 or by email at msteeneck@americanfinancesolutions.com
Source:
American Finance Solutions
